For Immediate Release, contact:
Axiom Communications, Inc.
Matt Brown or Ron Simoncini
201-348-8998
info@axiominc.net

3/31/2009

SPORTS AUTHORITY TEAMS WITH FORMER GIANT CARL BANKS AND FORMER YANKEE ROY WHITE FOR GRAND OPENING OF 21ST NEW JERSEY STORE

New Location in Secaucus Opens Doors on April 4th

SECAUCUS, NJ (March 24, 2009) - Continuing to expand its presence throughout the country, Sports Authority will formally open a new store in Secaucus on April 4th, it was announced today by Greg Waters, chief operating officer of Sports Authority.

The full-line sporting goods store, located at Hartz Mountain's Mill Creek in Harmon Meadow, 31 Mill Creek Dr, will mark the company's 21st New Jersey store.

As part of the Grand Opening festivities, on April 4th former New York Yankee outfielder Roy White will be making an in-store appearance from 10 - 11:30 a.m. and former New York Giants linebacker Carl Banks will be making an in-store appearance from 1 - 2 p.m.

To celebrate the Grand Opening, Sports Authority will be holding customer contests and prize giveaways throughout the day at the Secaucus store. The first 250 customers to attend the Grand Opening as the doors open at 8 a.m. will receive "Mystery Bucks" with an opportunity to win a $500 shopping spree. Sports Authority will also be giving away a $100 gift card every hour from 9 a.m. - 6 p.m. Customers can register for a chance to win additional prizes such as a TaylorMade driver, a Rawlings glove and Easton bat, an adidas soccer package, a Diamondback bike and much more.

The new Sports Authority store will offer a fun, family-friendly atmosphere, and the combination of top-line brands, broad product selection, knowledgeable sales staff and competitively low prices that has become the hallmark of the chain's operations.

"We're looking to expand our footprint in cities and towns that boast an active sports community, whether it's as a fan or a dedicated participant," said Waters. "Our formula of offering leading sporting goods brands and a consumer-friendly shopping experience has helped fuel this growth."

"The Hudson County area is an ideal store location for us," said Mike White, regional senior vice president for Sports Authority. "This is a community that loves sports and its sports teams, and we're excited about being its ultimate destination for top quality athletic merchandise."

"Mill Creek has undergone a dramatic transformation in the past year, and the addition of Sports Authority is sure to elevate the redeveloped center to an even higher level with shoppers," said Emanuel Stern, President and Chief Operating Officer of Hartz Mountain Industries. "Harmon Meadow is home to stores that rank in the top of their chain's sales, and we're confident that Sports Authority will experience such success here."

The Colorado-based sporting goods retailer will open 9 new locations on April 4th - from New Jersey to California -- bringing the total number of Sports Authority retail outlets to 463 and adding 300 jobs nationwide.

Regular store hours will be Monday through Saturday from 9 a.m. - 9:30 p.m. and Sunday from 10 a.m. - 8 p.m.

About Sports Authority Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.

Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.

Sports Authority operates 463 stores in 45 states, and employs more than 17,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.

About Hartz Mountain Industries, Inc.Headquartered in Secaucus, NJ, Hartz Mountain Industries, Inc. owns and manages one of the largest privately held commercial real estate portfolios in the United States, comprised of approximately 200 properties and totaling more than 38 million sq. ft. in the northern New Jersey/New York area. Hartz employs a comprehensive approach to real estate that is facilitated by its full-scale in-house departments for leasing, management, finance, acquisition, architecture, construction, development, planning, and marketing, design and property management. By controlling the development process end-to-end, the company strives to remain at the forefront of commercial, industrial, retail and hotel development. Most recently, Hartz has been recognized by NJPA Real Estate Journal as the "Best Developer of 2004" and the Business News New Jersey (NJBIZ) as one of the best places to work in New Jersey for 2004 and 2005. For more information, visit Hartz's web site at www.hartzmountain.com.